Mic Scores $21 Million in a Series C Round of Funding, Looks to Double Down on Video

Mic, a leader in independent, diverse and inclusive original reporting, has raised $21 million in a Series C round of funding led by Lightspeed Venture Partners, with new strategic investments from Time Warner Investments, kyu Collective and You & Mr. Jones.This brings the company's total funding to $52 million, which according to Mic, will be used to expand upon its new channels: "Navigating Trump's America" (politics), "The Movement" (social justice), "Payoff" (personal finance), "Slay" (feminism), "Hype" (entertainment), "The Future is Now" (technology), "Strut" (beauty), "Out of Office" (food and travel), "Multiplayer" (gaming) and its core focus, news. The company also plans to expand its premium video offerings for live and SVOD distributors.

"Becoming the defining news brand of our generation is an enormous opportunity," said Chris Altchek, CEO & Co-Founder, Mic. "We are excited to continue to hone our modern approach to journalism and become the leading news source for every young consumer in America."Over the last year, Mic has continued to grow, increasing its audience by sixfold, with video accounting for more than 75% of daily views.

Over 66 million unique visitors read or watch Mic over 400 million times each month, and the company has tripled its revenue year-over-year, producing award-winning campaigns with some of the world's most innovative advertisers.How to Attract the Eye Balls of a Generation with an 8 Second Attention Span - Tongal Creative...Bob Dylan said it best, "times they are a changing" and as time changes so does the battle for consumers' attention...thevideoink.com"News is a killer app on TV and it will be a killer app for this new TVOS landscape," said Jeremy Liew, Partner, Lightspeed Venture Partners.

"Mic already reaches two thirds of millennials in the U.S. each month. That, combined with its credibility, positions Mic to win on TVOS, just as it has on social. We're excited to double down on this investment.

" Lightspeed led Mic's Series B round of funding in June 2015.In addition, Time Warner Investment's ‎Group Managing Director & Senior Vice President, Allison Goldberg, will join Mic's Board of Directors. "As a leader in news, Time Warner Investments has been very impressed with Mic's high-quality video journalism.

Mic's voice is resonating with a large next generation audience, quickly becoming their go-to news source across platforms," she commented.Mic is headquartered in New York with teams in San Francisco, Los Angeles, Chicago, Toronto, Kiev, Stockholm and Berlin.Today, Television and YouTube Become One, For $35/Month on YouTube TV with New Additions from AMC...If you can't beat 'em, join em.

And as its been reported over the last year, YouTube is moving forward with a skinny...thevideoink.com

·RELATED QUESTION

What are some of the cleverest inventions and ideas ever? Where can you purchase them, if possible?

Possibly some of them are the smartest inventions...

A show piece that can be disassembled to a sofa set and a centre table.

2. An automatic water pumper that quenches your dogs thirst.

3. A water bottle with some secret space.

4. Different Coca-Cola bottles for different uses.

5. A comb-cum-bottle

6. An ice-tray that produces diamond-shaped ice cubes.

7.

8. A ceiling hammock.. What a bliss!!

9. A cycle that has flexible structure that it can be tied around like this anywhere.

10. A shower with LED lights

that changes colour according to

the room temperature.

11.

12. An ice cream cup that comes with a lock.

13. Carpet alarm clock.

14. Waterproof touchscreen keyboard.

15. A toast-cum-omelette pan. A real time saver!!

16. A coffee mug that indicates temperature of the coffee...

17.

18. A pillow that wakes you up by the time you set...

19. Sleepers with LED lights which helps you to see the floor even in the dark.

20. Shark tea bags

Thank you so much for such an overwhelming response to my answer. Thanks upvoters :))

I'm adding a few more pictures to the answer, and hope you will like them too.

21. Pizza box oven

22. selfie toaster

23. Cookie cutter tray

24.

25. 3-D pen

26. Clear kayak

27. Linux smart pen that vibrates when you have spell something wrong.

28. Planet plates

29. Galaxy night light

30. Weight measuring chopping board.

That's it for now... will add more later :))

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